About

My name is Sydney Froelich. I'm a recent graduate of Syracuse University's Newhouse School of Public Communications with a degree in Broadcast and Digital Journalism. I've always been that girl with a story to tell, and over the last few years, I've found that I love telling those stories through content. 

 

I’m a true "sheditor" because I do every part of the process. I'll pitch the idea, film it, edit it, hop in front of the camera if I need to, and obsess over the final product until it feels right.

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During college, I worked as a multimedia journalist at amNewYork and created social-first content for the Staten Island Advance. I covered everything from food festivals to breaking news, which taught me how to tell stories fast without losing what makes them interesting. I also interned at Krupp Agency, where I got my first look at influencer marketing through creator research and outreach. Those experiences made me realize I was just as interested in how stories spread as I was in telling them.

 

Outside of work, I'm probably watching Bravo (specifically Real Housewives), looking for the best chicken parm, or hanging out with my dog Josie. I'm fascinated by internet culture and the little things that make people stop scrolling.

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I bring creativity and a strong work ethic to everything I do, and I would be honored to bring that dedication to your team.